Founder Love Letter

e Fléur was born out of grief— the grief of the bond my family once shared for love for nature. Grief so strong, I spent theraputic moments just arranging florals, literally trying to just put something together, make something fill whole. Though it was also born out of love. My love for my family who I still have and am able to share this timeless passion of creativity with. Also, born out of my love for beauty in its most natural form.

My journey with flowers began long before this company existed. My great-grandmother, Catherine Miller, and my grandmother, Eddie Mae Elliott, both nurtured my appreciation for flowers and gardening. Their homes and gardens were always filled with life, color, and joy. Even my father, with his own passion for plants, built this devotion to the living world around us. Together, they planted in me not only a love for florals but a respect for their power to transform spaces and touch hearts. My grandmother and father are my go-to’s to this day for all things in the garden! The love and passion from all the women around me, my beautiful mom, my aunts, my stepmom, my cousins, they are all the core of how I see beauty within everything.

From those roots came the vision for e Fléur—a luxury floral atelier dedicated to bringing elegance, artistry, and rare beauty into everyday life.

At e Fléur, my mission - our mission is to honor that legacy, the Elliott legacy, by curating luxury floral arrangements that inspire wonder and elevate moments both big and small. Inspiring one generation at a time. Our purpose is simple yet profound: to celebrate life’s most meaningful moments with blooms as unique as the people who receive them. Every bouquet we create is a continuation of the love my family shared through flowers, crafted with the same care and reverence.

We promise to deliver more than florals—we deliver heritage, artistry, and luxury in full bloom. With each arrangement, our goal is to transform the ordinary into something unforgettable, offering not just flowers, but an experience rooted in elegance and designed with intention.

From my family’s gardens to your most cherished occasions, thank you for allowing e Fléur to share in your story.

With love,
ANijah Elliott
Founder, e Fléur